Florida is experiencing a significant surge in its luxury housing market, driven largely by the growing trend of private jet travel. Seven of the nation’s ten most expensive home listings are now located along Florida’s southern coast, particularly in areas like Palm Beach and Naples. This boom has made Florida a hotspot not just for vacationers, but also for wealthy buyers seeking luxury properties.
The affluent clientele driving this real estate trend consists of high-income households looking for second homes or permanent residences. As Danielle Hale, chief economist of a leading real estate platform, notes, “Warm weather and sunny beaches have made Florida a vacation and retirement destination for decades.” Additionally, the state’s favorable tax environment, particularly the absence of individual income tax, further enhances its appeal for the wealthy.
The post-COVID-19 landscape has led affluent buyers to opt for private travel, bypassing public transportation to prioritize safety, convenience, and privacy. In 2022, there was notable growth in private jet travel to Southern Florida, which is home to five of the country’s 25 busiest private airports. Agents report that areas like Riviera Beach—only 20 minutes from Palm Beach International Airport—have seen home prices skyrocket by 163% over the past year, with the median price now standing at $1.1 million.
While the luxury housing market covers various regions, the focus remains heavily on South Florida, with prominent cities including Palm Beach and Naples at the forefront. These locations offer not only stunning properties but also the advantage of multiple private airports, allowing buyers to easily access their homes. “Private jet access is a critically important feature of the uber-wealthy lifestyle,” says Cara Ameer, a licensed real estate agent. Wealthy clients appreciate being able to quickly reach their luxury properties without the hassles encountered at public airports.
The luxury trend in Florida predates the pandemic, but the shift towards private aviation has intensified its growth post-2020. Demand for exclusive and easily accessible properties has surged, with homes near private airports in particular seeing a spike in interest. 2024 data shows that home prices in South Florida increased by 9.6% year-over-year, demonstrating a persistently active market despite challenges like extreme weather conditions.
The influx of wealthy clients is attributed to several factors. For one, affluent buyers are less affected by rising interest rates, allowing them to continue purchasing properties at higher price points. According to a business professor, “It’s a tale of two cities within one city.” The luxury market remains strong even as lower price segments face declines due to higher borrowing costs. Moreover, many wealthy individuals are also looking for flexibility, with the ability to fly in for a weekend getaway or a quick property tour becoming increasingly appealing.
Florida’s luxurious lifestyle combined with the advantage of private jet convenience has made it a prime destination for affluent buyers. With multiple airparks and private airports catering to this high net worth clientele, the ongoing growth of the luxury housing market seems set to continue.
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