Jacksonville is on the brink of a major redevelopment project as a historic building, known as Juliette Balcony, is set to be transformed into a mixed-use space. This significant project, located at 225 N. Laura St., has faced numerous delays over the past few years but is finally moving forward under the leadership of Avant Construction.
The Juliette Balcony, a three-story building constructed in 1904, will see a major rehabilitation effort that includes approximately 1,900 square feet of restaurant space on the first floor. The upper two floors will be divided into four short-term rental units—two studio apartments and two one-bedroom, one-bathroom units. This transformation aims to blend modern usage while honoring the building’s historical significance.
The project is spearheaded by Avant Construction, led by owner Allan Cottrill, who has taken a 95% ownership stake in the building. Avant is collaborating with the current owners, Raef and Carmen Godwin, who initially purchased the property in 2022 for $890,000. The Godwins, who are also exploring the purchase of the neighboring Mag’s Cafe, are enthusiastic about revitalizing this corner of downtown Jacksonville.
The project seeks $2.56 million in city incentives, which have already been unanimously approved by the Downtown Investment Authority (DIA) Strategic Implementation Committee. The funding will come from the Downtown Preservation and Revitalization Program through three forgivable loans. The final decision on the contributions will be voted on by the DIA Board on December 18.
Designated a city landmark in July 2023, the Juliette Balcony holds historical value as one of the few remaining examples of small mixed-use buildings erected in downtown Jacksonville following the Great Fire of 1901. The property originally underwent a significant redesign in 1923, when notable modifications, like a new brick façade, were added to its exterior.
Past attempts to renovate the building encountered multiple obstacles. Previous owner Ron Chamblin had plans for a $900,000 renovation in 2020, but engineering and structural issues halted progress. The Godwins managed to obtain the historic landmark designation but also faced delays in initiating construction.
Although it is still early in the redevelopment process, Allan Cottrill has mentioned that some potential tenants have already shown interest in the space. Ellen Cottrill, Avant’s communications manager, highlighted the strong synergy between the Cottrills and the Godwins. She expressed excitement about their shared vision for bringing life back to this historic part of downtown.
The focus is now on securing the necessary approvals from both the DIA Board and the City Council, paving the way for this ambitious project to come to fruition. With a projected total cost of $5.87 million, including $900,000 in equity, the completed redevelopment promises to contribute significantly to the vibrancy of downtown Jacksonville.
This redevelopment project not only aims to breathe new life into a historic building but also to enhance the cultural and commercial landscape of Jacksonville as a whole. As the proposal moves forward, the community eagerly awaits updates on the transformation of the Juliette Balcony.
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