Experience luxury on the St. Johns River with the new boat service in Jacksonville.
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Sponsor Our ArticlesCaptain Sandy Yawn, known for her presence on ‘Below Deck Mediterranean’, is set to launch a luxury boat service in Jacksonville in June 2025. This new venture will offer passengers exquisite river cruises featuring local cuisine and unique experiences. With plans for weddings, corporate events, and more, Captain Sandy aims to showcase the beauty of St. Johns River while tapping into Jacksonville’s potential as a premier yachting destination. Residents can expect an exciting transformation in local river tourism.
Captain Sandy Yawn, known for her presence on ‘Below Deck Mediterranean’, is set to launch a luxury boat service in Jacksonville in June 2025. This new venture will offer passengers exquisite river cruises featuring local cuisine and unique experiences. With plans for weddings, corporate events, and more, Captain Sandy aims to showcase the beauty of St. Johns River while tapping into Jacksonville’s potential as a premier yachting destination. Residents can expect an exciting transformation in local river tourism.
Jacksonville residents, hold onto your hats and life jackets because there’s a new venture on the horizon! Captain Sandy Yawn—famous for her charming presence on “Below Deck Mediterranean”—is diving into the local scene with the launch of a luxury boat service expected to set sail in June 2025. This is not just any ordinary boat ride; Captain Sandy has big plans to showcase the stunning beauty of our St. Johns River!
Having recently relocated to the beautiful neighborhood of Nocatee, Captain Sandy is eager to introduce visitors and locals alike to Jacksonville’s unique charm. With her passion for the water and her credentials as a licensed yacht captain, it’s clear she has what it takes to make this luxury boat service a hit. Imagine having a perfect glass of wine while soaking in the magnificent views and refreshing breezes as you cruise on the river!
So what can we expect from this luxury boat venture? Captain Sandy envisions a floating paradise for weddings, corporate events, leisurely river cruises, and exquisite dining experiences. Guests can delight in dinner cruises featuring delectable dishes crafted by local high-end restaurants. It gets even better! Captain Sandy is working with celebrity chefs from her TV show, ensuring that the culinary experience will be one to remember.
The service will kick off with a 47-passenger vessel, but the plan is to expand capacity as demand grows. Captain Sandy aims to purchase the boat herself and is staying actively engaged with city officials regarding revenue considerations. Alongside her business partner, Captain Rob Adams—who happens to be a retired JSO Sgt.—they see a bright future for Jacksonville as an untapped destination for yachting.
As they embark on this journey, there are some construction challenges in the area, including ongoing plans for more marinas in downtown Jacksonville. But don’t let that dampen your spirits! Bids for the city’s luxury boat operation are due by March 20, with stipulations that include a capacity of 175 passengers and hosting a minimum of 24 public events each year. The idea is to make this luxury experience accessible to everyone—after all, who wouldn’t want a taste of a luxurious river ride?
In comparing Jacksonville to other cities like Savannah and Charleston—which boast vibrant river tourism activities—Captain Sandy and Captain Rob are confident that Jacksonville is ready to join the ranks of premier yachting hubs. Though past dinner boat operations here faced challenges, recent developments in the city, such as the area surrounding the Jaguars stadium, are expected to provide a boost in business prospects.
Captain Sandy also has aspirations to establish a luxury yacht charter service that will enhance Jacksonville’s appeal. As the city welcomes new executives and corporate leaders, the need for entertainment options makes this venture all the more important. Currently, many professionals find themselves flying to Miami or West Palm for leisure activities; Captain Sandy wants to change that and keep them right here in Jacksonville!
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