News Summary
The Korean Sono Hospitality Group is revitalizing Guam’s golf landscape with the acquisition of two golf courses, now renamed Sono Felice Country Club Guam Mangilao and Talofofo. They aim to enhance golf tourism by focusing on community engagement and strategic partnerships, including an interest in T’Way Air to boost travel opportunities. With their plans for excellence and local involvement, the future promises to be bright for Guam’s golfing paradise.
Korean Hospitality Giant Sets Course for Change in Guam!
Exciting news is sweeping through the tropical enclave of Guam as the **Korean Sono Hospitality Group**, the largest hotel and resort company in Korea, has just made a significant splash by acquiring two golf courses! On March 1, the company officially took over the **Onward Mangilao Golf Course**, and they have big plans for it.
Golfing Heaven Under New Management
This acquisition aligns perfectly with the growing demand in the tourism market, showcasing Sono’s commitment to investing in the new and vibrant opportunities Guam has to offer. The two courses will now sport new names that sound rather delightful and upscale – they are now known as the **Sono Felice Country Club Guam Mangilao** and the **Sono Felice Country Club Guam Talofofo**. Isn’t that a mouthful? It’s quite a change from their previous identities and signals a brand new era for golf in Guam.
Both golf courses were formerly owned by **Onward Golf Resort Guam Inc.**, a Japanese company that has decided to step back, offering Sono the chance to revamp and rejuvenate the courses for avid golfers and tourists alike. With the new names, Sono is set to elevate these landscapes into premier golfing destinations.
Boosting Travel for Golf Enthusiasts
In addition to these golf course acquisitions, Sono Hospitality Group is diving deeper into the travel sector by acquiring a controlling interest in **T’Way Air**, a low-cost airline based in Korea. This strategic move comes with plans to expand the airline’s operations to include medium and long-haul routes, making it super easy for golf lovers to flock to Guam for a swing or two! Sounds like a dream come true for golf aficionados looking for new adventures, doesn’t it?
As golf is capturing the hearts of many in Korea, Sono expects a tremendous uptick in **golf tourism** on the island. With the gorgeous landscapes and the promise of sunny weather, it’s not hard to see why so many people are gearing up to hit the fairways.
Engaging the Community and Elevating Standards
Leading the charge at the newly named golf clubs is **Frank Cho**, the general manager. He’s already laying out plans to use **Kakao Talk**, a popular messaging app in South Korea, as a marketing tool to engage potential customers. Cho has also emphasized the importance of getting the local community involved. Not only does that aim to foster a sense of belonging, but it ensures **job security** for employees during this exciting transition.
Expect to see enhanced cleanliness and safety measures at these clubes, as Cho and his team aim to create the best possible environment for visitors! The golf course in **Mangilao** is already touted as one of the top 100 golf courses in Asia and boasts a stunning signature par-3 hole that floats over the water. What a picturesque sight it must be!
New Adventures Await!
The vision doesn’t stop there. The acquisition opens many avenues for golf packages that combine relaxation on the courses with flights on **T’Way Air**. Imagine booking a vacation that includes your flights and tee times all rolled into one convenient package! Plus, the sky’s the limit when it comes to developing on-site lodging for those looking to stay close to their favorite fairways.
This acquisition is based on a firm belief in the potential of Guam’s tourism sector, despite a slight dip in visitor numbers lately. It’s encouraging to witness such confidence in a place that certainly has a lot to offer.
Investment Boom in Guam’s Golf Scene
Interestingly, the trend of Korean investment in Guam’s golf industry is nothing new. Another golf resort in the area, **Starts Guam Golf Resort**, was purchased by a different Korean investor not too long ago. The specifics regarding the sale price of the Onward golf resorts remain undisclosed, but the excitement is palpable as these changes unfold.
It’s only the beginning for the Sono Hospitality Group as they embark on a journey in Guam they have never ventured into before: managing a golf course outside of Korea! With multiple golf facilities at home and an overseas course in Vietnam, their experience is vast, but this is a new chapter indeed.
So keep your clubs ready, because Guam is set to become a **golfing paradise** like never before!
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Additional Resources
- Travel and Tour World
- Post Guam: Golf Tourism
- Post Guam: Golf Course Acquisition
- Wikipedia: Golf
- Google Search: Korean hospitality in Guam
