Winter Brings Strawberry Harvesting to Plant City, Florida
Plant City, Florida, is bustling with activity as it enters the strawberry season, a time when local farmers are hard at work harvesting sweet and juicy berries. This prime growing season stretches from fall to spring, signifying one of the most significant and productive periods for Florida’s agricultural economy.
Who and What?
The heart of Florida’s strawberry production lies with local growers, particularly those associated with Wish Farms and Parkesdale Farms. These farmers are dedicated to producing high-quality strawberries that are known for their exceptional sweetness and freshness. According to Susie McKinley, director of the Florida Department of Agriculture and Consumer Services, Florida strawberries are especially sought after during winter months when much of the country’s agricultural fields remain dormant.
Where?
Plant City proudly holds the title of the winter strawberry capital of the nation, an area that is renowned for its fertile soil, ideal temperatures, and favorable climate conditions necessary for growing strawberries. The typical winter weather features cool nights and warm sunny days, which are essential for the development of luscious berries.
When?
The strawberry season in Florida kicks off around Thanksgiving and continues through Easter. This period provides Florida growers a distinct advantage, as they are often the first in the nation to produce strawberries for the market after winter. With active harvesting taking place daily, consumers can expect to find fresh strawberries in stores within a short timeframe after they are picked.
Why It’s Important
Florida strawberries not only contribute to a healthy diet, being rich in vitamins, minerals, and antioxidants, but they also play a crucial role in the state’s economy. Growers such as Nick Wishnatzki emphasize the importance of quick transport and cooling processes to maintain optimal freshness. “When the berries are picked, they go through our state-of-the-art facilities as quickly as possible,” says Wishnatzki. Quality control measures are paramount; strawberries are kept cold right after harvest to ensure they remain delicious for consumers.
Kristen Hitchcock, CFO of Parkesdale Farms, echoes this sentiment, explaining that having a cooling facility located less than ten miles from the farm allows for quick transition from field to store shelves. “Picking fresh daily and having them in a cooling facility within 10 miles of the farm is essential,” she states.
Trends and Innovations
Over the decades, the strawberry industry in Florida has undergone significant changes. Hitchcock notes that when the Parkes family began farming in the state in 1957, the largest operation was merely five acres, with today’s farms expanding to up to 1,500 acres. The shift in packaging practices from open boxes to clamshells illustrates advancements aimed at enhancing consumer experience.
Florida also offers unique strawberry varieties like the Florida Pearl and Pink-A-Boo pineberries. These innovative options not only capture consumer interest but also expand options for healthy snacking. McKinley notes that these strawberries are increasingly popular on charcuterie boards and as garnishes.
Marketing and Consumer Engagement
The Florida Department of Agriculture actively promotes these seasonal strawberries through extensive marketing campaigns that span various media platforms. The Fresh From Florida initiative is designed to inform consumers when Florida strawberries are available and to inspire them to utilize fresh strawberries in their cooking.
As Florida’s strawberry season peaks from December to March, grocers can leverage marketing opportunities, including promotions during holiday celebrations. By showcasing the freshness and quality of Florida strawberries, retailers encourage shopper engagement that translates to increased sales.
In summary, the strawberry season in Plant City, Florida, represents not just a critical agricultural period but also a community effort to provide fresh, high-quality produce to consumers across the nation. As the state celebrates its vibrant strawberry season, both local growers and consumers can take pride in the delicious fruits that emerge during these winter months.
